Small establishments essentially are under constant threat created by a combination of unpoliced bad and or erroneous reviews which appear at the top of Googles search results due to Yelp’s savvy search engine placement software.

Some good reviews but all it takes is a single top placement bad one

for Jeremy Stoppelman and his Yelp team to use that bad one as a leveraging (EXTORTION) tool to get the business owner to agree to a monthly fee that will allow them to “sponsor” a better review that is now at the top of the Yelp “enhanced” Google’s search results.

Continued here.

Watch this before you read any further.

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